Hur mycket påverkas egentligen journalistiken av det snabbt förändrande medielandskapet och vilka krav ställer det på dem som vill nå ut med nyheter?
Under Almedalsveckan samlade vi en namnkunnig panel, som i en fullsatt lokal, diskuterade journalistikens framtid och vad som händer när medborgarjournalistiken tar över i sociala medier och företagen går direkt på mediekonsumenten genom egna kanaler – hur förändras då roller och arbetssätt? Diskussionen fördes utifrån den undersökning som Cision gjort bland ett hundratal kommunikatörer och journalister.
Moderator Niclas Grunewald från Creo Media Group fick igång en intressant diskussion och paneldeltagarna fick ge sin syn på ämnet samt tycka till om resultatet i undersökningen och dela med sig av sina erfarenheter.
Panelen bestod av:
Unni Jerndal, Kommunikationschef Riksgälden
Ann Lindell Saeby, Kommunikationsdirektör Fortum
Jonas Nordling, Ordförande Sveriges Journalistförbund
Per Schlingmann, Statssekreterare Moderaterna
Pontus Schultz, Publisher affärspress Bonnier Tidskrifter
Lena Smedsaas, Senior Associate JKL
Här kan du läsa mer om undersökningen och titta här kan du titta på hela debatten.
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